Call to transform Celtic and Rangers into Glasgow's global brands

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Call to transform Celtic and Rangers into Glasgow's global brands
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A Glasgow MSP has called for the 'embarrassment' over Celtic and Rangers to end - and the Parkhead and Ibrox clubs to be turned into global brands.

Celtic captain Callum McGregor lifts the Scottish Gas Scottish Cup last weekend, left, and Rangers skipper James Tavernier holds aloft the Viaplay Cup in DecemberAS the unfortunate error that he made during a discussion in Holyrood last week highlighted, Paul Sweeney is not a

The vast majority of those in attendance at the unofficial and unorganised title party enjoyed themselves and behaved. However, there appears to a tacit acceptance that the sort of lavish event which City laid on in Manchester on Sunday could never take place in Glasgow due to the intensity and sectarian aspect of the Old Firm rivalry.

“Why are we allowing this laissez-faire approach to continue? It is a bit pathetic and a bit sanctimonious to moan about bad behaviour when nothing proactive is being done to try and address it. That is my frustration. We can all wag fingers at folk. We need to do something to build a better proposition.

“There is a lot of opportunities to build the brands of Celtic and Rangers in Glasgow and try and turn that narrative into a more positive one. They are conspicuous by their absence in a lot of the city’s branding and messaging. “I think it would be quite productive to have that flat pack plan in place so they could start developing it because this is now the fourth year of these large gatherings in the city.”

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