A new report finds popular podcasts are boosting subscriber counts by giving mobile game users tokens for engagement.
Being a top 10 podcast has always been a tough game, but some podcasters are quite literally gaming the system. Nine of America’s top 50 podcasts, including Call Her Daddy, gave mobile game users points for interacting with their content, according to a Bloomberg report Friday. Marketing company MowPod, used by several top podcasts, promises a “significantly elevated position in the Apple Podcasts Charts” through a tool it doesn’t disclose publicly.
The profile noted that Cooper’s podcast recently slipped in Spotify’s top charts, falling from two to 23. Call Her Daddy had even fallen behind a show Alex Cooper helped create with her new media company, Hot Mess With Alix Earle. In the profile, Cooper simply brushed it off, explaining that “charts fluctuate.
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