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Along a bustling sidewalk in Boston, a bright yellow payphone invites folks to 'call a Boomer.' Almost 3,000 miles away in Reno, Nevada, a nearly identical phone prompts residents of Sierra Manor – an apartment complex for seniors – to 'Call a Zoomer.
' The goal is simple: to get strangers to talk to each other. The project, often referred to as simply 'Call a Boomer,' is the latest initiative from Matter Neuroscience, a New York-based company dedicated to mapping the 'biomarkers of happiness.' NEARLY HALF OF SENIORS IMPROVE WITH AGE — AND RESEARCHERS THINK THEY KNOW WHY By connecting 'two of the loneliest demographics' , the project aims to prove that on a molecular level, 'humans need one another in order to be happy,' according to Calla Kessler, a social strategist at Matter Neuroscience. 'Younger adults and older adults tend to experience the highest levels of loneliness of any age group,' the company wrote on its website. 'So the goal of this project is to inspire generational connection through meaningful conversations, despite differences in age, lifestyle or politics.' GRANDPARENTS WHO BABYSIT THEIR GRANDCHILDREN STAY MENTALLY SHARPER, NEW STUDY REVEALS The hope, according to Kessler, is that the calls will shift the brain's focus from stress to bonding. 'Our neuroscience angle is cannabinoids over cortisol,' Kessler told Fox News Digital. 'Cannabinoids are the feel-good neurotransmitter in our brain that creates that warm feeling with a friendship — and when you activate cannabinoids, you're counteracting the negative effects of cortisol, which is our primary stress hormone.' This isn’t Matter’s first round of payphones. Its initial experiment connected one of the most liberal cities in the U.S. with one of the most conservative . 'We basically just wanted people to find common ground and encourage people to think beyond labels,' Kessler said. CLICK HERE FOR MORE HEALTH STORIES She noted that the negative results were 'almost negligible,' with most participants enjoying their time speaking to different people. CLICK HERE TO SIGN UP FOR OUR HEALTH NEWSLETTER Now, the focus has shifted from political labels to generational divides. As the 'Call a Boomer' experiment continues, the team is busy collecting audio files of these intergenerational chats to prove that simple connections with other humans can help improve mental health. CLICK HERE TO DOWNLOAD THE FOX NEWS APP 'Our research is essentially trying to find a non-pharmaceutical cure to depression,' Kessler added. TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZ Looking ahead, she said, 'we'll definitely be doing fun things that we hope get people's attention and inspire them to learn a little more about themselves.'
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