Zero emissions vehicles accounted for more than a quarter of the California market in Q2, but while Rivian gained ground, Tesla sales dropped 24 percent
Zero emissions vehicles accounted for 25.7 percent of all new cars, trucks and SUVs sold in California in April to June, the highest percentage ever. A total of 118,181 battery, plug-in and hydrogen- electric vehicles were sold, though that was down slightly from Q2 2023’s record-breaking 125,939. Automakers including Rivian and Ford , grew their share, but Tesla ’s California deliveries dropped 24 percent, Forbes says.
That was their biggest share yet, three times the national average and up 0.7 percent on 2023. Some automakers are reaping the rewards of this boom in EV interest, including Rivian, whose sales jumped 71 percent in Q1. But Tesla, who has has done more than any other company to legitimize the electric car in the public’s eyes, hasn’t fared so well. Its sales were down 24 percent in Q2 in California, and 17 percent across the first half of 2024 in the state to just over 102,000.
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