The family of famous pitchman Cal Worthington has sold the last dealership tied to his name.
the decision was “very sad,” particularly for longtime employees. “It’s a part of everyone’s childhood and life growing up here,” he said. “It’s hard to close that book for everybody.”
The Times reports the iconic Worthington sign will come down by March 1; the new owners, Nouri/Shaver Automotive Group, are changing the dealership’s name to BP Ford. Car salesman Cal Worthington poses for a portrait with his"dog Spot" in 1976 in Long Beach, California.There are few TV pitchmen in California history as indelible as Cal Worthington. He was born in Oklahoma in 1920, growing up amid the horrific poverty of the Great Depression. When World War II broke out, he enlisted and became a B-17 Flying Fortress pilot. Worthington flew dozens of missions over Germany, eventually earning the Distinguished Flying Cross.
He returned to the United States a war hero but still struggled to make ends meet. According to Worthington, he caught the sales bug when he sold his own car for $500. He moved to California in the late 1940s and began buying car lots. He also continued flying recreationally, piloting his own private jet to visit his many dealerships.
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