A California cafe is brewing up what it calls the world's most expensive coffee — at $75 a cup.
The 803 in the coffee's name refers to the record-breaking $803 per pound the organic beans sold for at a recent auction after winning the Best of Panama coffee competition, said Bo Thiara, co-owner of the Klatch branch in San Francisco. He calls the annual competition the coffee world's equivalent of the Oscars.
The coffee's high quality and limited supply set off a bidding war that determined its astronomical price, topping last year's winning beans that sold for $601 per pound, Thiara said. A few lucky coffee lovers got to try free samples Wednesday at the San Francisco branch, where promotional signs are on display advertising,"World's Most Expensive Coffee."
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