Caitlin Clark piled up wins — and money — during Iowa's runner-up March Madness campaign

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Caitlin Clark piled up wins — and money — during Iowa's runner-up March Madness campaign
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“I dreamed of this moment as a little girl, to take a team to the Final Four and be in these moments and have confetti fall down on me,” Caitlin Clark said. Clark scored the first 40-point triple-double in women’s or men’s March Madness history.

Caitlin Clark has easily been one of the top stories of this year’s NCAA March Madness basketball tournaments.

Smack was not in short supply, as has been widely observed. As time ticked down in LSU’s championship win on Sunday, Tigers forward Angel Reese executed a you-can’t-see-me gesture — a gesticulation Clark had herself engaged in earlier in the tournament. For one, Clark, 21, now has 484,000 Instagram followers , and posted sponsored content in conjunction with such brands as Buick and Bose during Iowa’s title pursuit.

“There is no question that Caitlin Clark has been the brightest star of March Madness,” Michael Ehrlich, head of athlete engagement at influencer marketing platform MarketPryce, told On3 last week. “She should be at the top of any brand’s potential athlete-partner wish list.”

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