Cadillac is going back into a market segment it hasn't occupied in decades: the world of true ultra-luxury cars with huge six-figure price tags.
General Motors unveiled the Cadillac Celestiq on Friday, and the company wants it to beat the best in the world.
Cadillac has sold cars costing six-figure sums before, but those were usually just over $100,000 and they've usually been Cadillac Escalades loaded up with options. The Celstiq takes General Motors' luxury brand into direct competition with brands like Bentley and Rolls-Royce that routinely sell cars at these sorts of prices.
Cadillac has made other attempts at re-invention, including a shift to alphanumeric names for its vehicles before going back to names again. There was also an attempt at creating an exclusive engine for the brand, dubbed the"Blackwing" V8, before ending production after just two years in 2020 with fewer than 1000 made.
While Cadillac has had many beautiful concept cars with rare and exotic materials in recent years, such as the Cadillac Sixteen with an enormous fuel-burning engine, and the Elmiraj with an interior featuring"handpicked fallen Brazilian Rosewood." The Celestiq is the first that will actually be put into production. It arrives shortly after the brand put into production its first electric vehicle, the Cadillac Lyriq.
Instead of a GM factory, each Celestiq will be built at GM's Technical Center in Warren, Michigan. The Technical Center houses GM engineers and designers, and it has various test areas and wind tunnels. There are cars that are typically built there, but they are usually ones intended for testing or display purposes, not ones sold to the public.
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