Cadillac is gearing up to launch the Optiq and Vistiq, but more EVs are on the horizon
Cadillac is aiming to dominate electric luxury vehicle sales across the United States in 2025. The Lyriq and Escalade IQ are already at dealers, while the Optiq and Vistiq will arrive shortly. Lyriq is a conquest king and is helping to introduce new customers to GM's premium brand. January 1st has come and gone, but Cadillac is still making New Year’s resolutions.
More: Lyriq EV Sales Soar 210%, Making It Cadillac’s Second Best-Seller Of 2024 A whopping 76% of Lyriq customers come from a rival brand and that’s exactly what Cadillac needs to continue growing. Furthermore, half of those buyers are new to General Motors. While the Lyriq has plenty of momentum, it’s being joined by a slew of new EVs. The Escalade IQ launched late last year and customers have already snapped up 670 units.
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