Cadbury makes major change to chocolate recipe – and admits shoppers might not like it
using plant-based fibres to cut up to 75 per cent of sugar and fat.
Cadbury are creating low-calorie recipes using plant-based fibres to cut up to 75 per cent of sugar and fatDirk van de Put, chief executive of the British brand’s US owner Mondelez, said: “It’s going to be a bit like“It’s going to take a while before the consumer really takes to that because it still is not quite exactly the same taste — although it is getting close.”
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