Cacharel's new fragrance, Ella Ella, celebrates a young woman's blossoming femininity and the spirit of freedom. Inspired by the brand's origins in the Camargue region of France, the campaign features vibrant colors, a sense of movement, and imagery of butterflies symbolizing transformation. The fragrance, created by perfumer Dominique Ropion, features notes of vanilla, orange blossom, and jasmine. It will launch in France on Monday, followed by a global rollout.
She said Cacharel is the only perfume brand in the beauty giant’s luxe portfolio speaking to young girls’ blooming femininity.
The campaign’s film, about self-discovery, was directed by India Sleem and set to Santa singing “Chanter le Monde.” There’s a kaleidoscope of butterflies and a spot where the starring model falls into her friends’ arms. “It’s a symbol of this transformation of a woman,” said Groslier. “It’s a process of revealing and assuming who you are.”
FRAGRANCE NEW LAUNCH CACHAREL WOMEN's FASHION CAMARGUE
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