Customers may “misunderstand the consequences of canceling,” cable lobby says.
Lobbyists for cable companies and advertisers yesterday expressed their displeasure with a proposed “click-to-cancel” regulation that aims to make it easier for consumers to cancel services. Federal Trade Commission chair Lina Khan has said that changes are needed because “some businesses too often trick consumers into paying for subscriptions they no longer want or didn't sign up for in the first place.
” The FTC also proposes that sellers be required to “provide an annual reminder to consumers enrolled in negative option programs involving anything other than physical goods, before they are automatically renewed.” At yesterday's hearing, the FTC also heard from the Interactive Advertising Bureau , a lobby group for the online advertising industry.
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