If there was a time in the culture when a giant summer film event was something of an American unifier, that time is not 2023. C'mon Barbie, let's go argue about politics:
Gov. Gavin Newsom speaks at a press conference in Half Moon Bay, Calif., Jan. 24, 2023.
The non-terroristic winners were many after the film’s estimated $155 million debut: Robbie and Greta Gerwig, the film’s director, finding an eager audience for their pink-hued feminist opus; the Warner Bros. marketing team, whose ubiquitous campaigns plainly paid off; the film industry itself, riding “Barbie” and “Oppenheimer” to its most culturally dominant weekend in years.
“Here are 4 ways Barbie embraces California values,” the office of Democratic Gov. Gavin Newsom wrote in a thread hailing Barbie as a champion of climate activism, “hitting the roads in her electric vehicle,” and of destigmatizing mental health care. What to make of Democratic Michigan Gov. Gretchen Whitmer posting a Barbie meant to resemble herself beside the Instagram caption, “Come on Barbie, let’s go govern”?
“Obviously, the little girls that are going to see Barbie, none of them are going to have any idea what those dashes mean,” Cruz told Fox News. “This is really designed for the eyes of the Chinese censors, and they’re trying to kiss up to the Chinese Communist Party because they want to make money selling the movie.”
“Barbie” cannot be said to have gone broke. But its purported politics, conservatives have argued, did damage it by making it less entertaining — “a lecture,” in the words of The Federalist’s Rich Cromwell, “that self-identifies as a movie.”
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