The Cougars announced Monday a multi-year agreement with Utah-based technology company Entrata, marking the first program-specific jersey patch sponsorship for BYU football.
PROVO — BYU officially entered the new age of college football Monday with a first-of-its-kind jersey patch that will be worn on its jerseys during the 2026 sason.
The Cougars announced Monday a multi-year agreement with Utah-based technology company Entrata, marking the first program-specific jersey patch sponsorship for BYU football. The long-time corporate sponsor of BYU athletics says it will also collaborate with the athletic department on certain community initiatives while creating "opportunities for student-athletes to engage in meaningful service and reinforce both organizations' commitments to making a positive impact beyond competition.
" "We are grateful for this new sponsorship with Entrata and excited to welcome them to the BYU Athletics family," BYU athletic director Brian Santiago said in a statement. "Entrata brings great value to BYU athletics. We are excited about this new relationship and anticipate a bright future.
" Terms of the deal were not disclosed. But the Entrata logo will appear on the upper left shoulder, just above where the signature Nike logo has appeared on BYU uniforms in the past. BYU Athletics announces a multi-year partnership with Entrata, making the Utah-based company the first institutional jersey patch partner in BYU Football history. Based in Lehi, Entrata describes itself an AI-powered property management software that serves millions of residents across thousands of apartment communities worldwide.
The company's latest valuation rose to $4.3 billion, according to getlaka.com. The sponsorship with Entrata will also include in-venue branding, digital activations and fan engagement opportunities, the university said. Entrata will be the second jersey patch to appear on BYU football uniforms in the fall.
The Big 12 announced a conference-wide agreement with Monster Energy that will see the energy drink supplier's co-branded logo on the conference patch of all 16 teams under a multi-year agreement worth $20 million annually, "Entrata is proud to be a Utah company," Entrata CEO Adam Edmunds said in a statement.
"Much of our team lives here, and we've always believed in investing where we are. This relationship lets us work alongside one of the premier programs in the country. We're excited to be joining Cougar Nation and play our part in what's ahead.
"Is the Big 12 short-sighted in title naming rights deal with Monster Energy? Big 12 v. Texas Tech: Conference takes Red Raiders to court, 3 states stand with Yormark
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