The ByteDance-owned Pico 4 is a virtual reality headset that will cost €429 and ship in mid-October across Europe and Asia, with a possible future US release and some TikTok integration.
Pico, the Chinese startup acquired last year by TikTok parent company ByteDance, has a new virtual reality headset on the way. The Pico 4, which will sell starting at €429 in several European and Asian countries, is described as a reasonably full-featured but affordable option for games and passive entertainment. A limited preorder opens in August, with general preorders starting in October and the device shipping on October 18th.
It works with SteamVR on PC and a dedicated Pico app store, and Pico is also launching a social environment called “Pico Worlds” in 2023. Following the acquisition, there’s also some limited integration with TikTok: you can optionally connect your TikTok account with the Pico video app to watch short-form videos in the headset. If this all sounds familiar, it should: ByteDance is implicitly positioning the Pico 4 as an answer to Meta’s entry-level Quest 2.
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