Byredo's Debut Makeup Line Colors Outside The Lines
How does one launch a makeup line in 2020—a year mired in mistakes, change, chaos, rule-breaking, and shape-shifting? If you're Swedish fragrance brand Byredo—you. Founder & Creative Director Ben Gorham and innovative makeup artist Isamaya Ffrench imbued that spirit into the brand's first foray into cosmetics. It's a six-product launch that tosses out convention and re-conceptualizes cosmetics.Come October, and the products can live on your beauty shelf.
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