Bulgari CEO Jean-Christophe Babin shares that financially independent women are shaping luxury's next frontier by buying jewellery for themselves regardless of occasion. Read the exclusive interview here. luxuryjewellery
In an exclusive interview, Bvlgari CEO Jean-Christophe Babin tells LUXUO contributor Prof. Giorgio Nadali that increasingly financially independent women are buying jewellery for themselves regardless of occasion, shaping Luxury’s next frontierJean-Christophe Babin has been leading Bvlgari as its CEO for several years.
High jewelry and the iconic lines Serpenti, B.Zero 1 and Diva’s Dream were enriched with many new products and the Fiorever collection, launched at the end of 2018, combining flowers and diamonds, contributing significantly to Bvlgari’s stellar growth. LUXUO contributor Prof.
Bvlgari complements their eCommerce strategy with destination shopping. Key lynchpins in their distribution strategyWe have certainly created greater focus on the brand’s bond with the city of Rome, both in terms of artistic inspiration and in the way of communicating the unique experience of the brand from the jewel to the hotel.
All customers are wonderful. Bvlgari’s motto is “Cliens Rex” . The Bvlgari customer is very demanding and as often happens in the world of luxury and the digital age we live in, very informed to the point of knowing exactly what he wants. The ideal customer profile for me and for the brand I think is: happy, joyful and proud to wear Bvlgari. Likely to share his emotions with his community. A customer who appreciates the uniqueness of the goldsmith’s art, generous and passionate.
Contemporary women are increasingly independent financially, they buy jewellery for themselves, regardless of the partner, rather than a particular event such as an anniversary or a promotion.The heart of our concept of luxury, that is the jewel made of precious metals and rare stones. It has existed for more than 10,000 years and has been celebrated in all cultures and eras to accompany life’s most exciting moments and dreams. Almost a visceral and universal atavism at Omo Sapiens.
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