BuzzFeed CEO Jonah Peretti criticizes TikTok and Meta for prioritizing AI and algorithms over human curation, announcing plans for a new platform focused on user agency and playful creative expression.
BuzzFeed Inc. head Jonah Peretti announced plans to launch a new social media platform, aiming to recapture the internet's playful spirit and counter what he perceives as a decline in human agency on existing platforms. In a memo addressing employees, Peretti criticized TikTok and Meta for prioritizing algorithms and AI over human curation and judgment.
He argued that these companies, driven by the pursuit of user engagement through amplified emotions, have inadvertently fostered an environment where content is often designed to provoke fear and anger. Peretti expressed concern that this trend threatens to devalue human labor and erode our sense of purpose.He pointed to TikTok's meteoric rise as an example, noting that its founder, Zhang Yiming, initially cared little for the content itself, relying instead on vast amounts of data to train AI algorithms that could personalize user experiences. Similarly, Peretti accused Meta CEO Mark Zuckerberg of prioritizing technology and AI over meaningful content, citing Meta's investment in deep learning and its shift towards algorithmic content recommendation. He lamented that this reliance on AI has led to a loss of transparency and understanding within Meta, as employees struggle to comprehend the rationale behind algorithmic decisions.Peretti's memo serves as a call to action for BuzzFeed, outlining a vision for a new social media platform that empowers users and prioritizes creativity and joy. While details remain scarce, Peretti emphasized that the platform will be designed to give users agency rather than exploiting it. He invited interested parties to a website featuring a cartoon island, where they can submit their contact information. The launch of this new platform represents a significant shift for BuzzFeed, marking a departure from its dependence on existing social media giants and a bold attempt to reshape the digital landscape.
Social Media Social Media Buzzfeed AI Algorithms Jonah Peretti Tiktok Meta User Agency Content Curation
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