BuzzFeed has introduced a standalone website called BuzzFeed Shopping that lets visitors complete purchases without leaving the site
The digital publisher has now introduced a standalone website called BuzzFeed Shopping that lets visitors complete purchases without going anywhere else.
People weren’t inclined to shop outside traditional e-commerce sites just two years ago, Ms. Ali said. “But now with Instagram’s native checkout, and more influencers pushing products through their feed, consumer behavior has shifted,” she said. BuzzFeed earns an average commission of 25% on direct sales, it said. Bonsai receives a portion of that commission, but the companies declined to disclose its size. BuzzFeed declined to describe its commissions from affiliate links.
Editorial staffers on the company’s commerce team will write stories for both sites, though the new BuzzFeed Shopping articles can only spotlight products that are available from Bonsai’s partners. Bonsai debuted a similar experience with Complex Media Inc. last December, with a focus on rolling out limited runs of products, often called “drops.” Past drops include clothes from singer J. Balvin and Japanese artist Takashi Murakami.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
J&J starts human study of COVID-19 vaccine after promising monkey dataWhen exposed to the virus, six out of six animals who got the vaccine candidate were completely protected from lung disease and five out of six were protected from infection as measured by the presence of virus in nasal swabs, according to the study published in the journal Nature. 'This gives
Read more »
Boeing CEO 'hopeful' aircraft demand starts to recover in second half of 2021Boeing said it plans to cut production of widebody 787s and delay a ramp-up of its key 737 Max, which has been grounded since March 2019.
Read more »
Just 29 Random Products We Really LoveA foldable exercise bike, lip stains, caffeinated seltzer, and other products we (the BuzzFeed Shopping team) truly adore.
Read more »
U.S. economy contracted record 32.9% in Q2 amid state shutdowns, COVID-19 contagion fearsU.S. gross domestic product fell at annual rate of 32.9% in second quarter as states shut down nonessential businesses and consumers largely stayed home.
Read more »
How I started my own successful YouTube channel reviewing tech productsBen Boxer didn't wait for college or his 20s to get offered some career experience – he created his own opportunity by starting a YouTube channel reviewing tech products in high school. Now he has 10,000 followers and makes money doing it! Here, Ben shares how he did it – and how anyone can. His story was always inspirational but even more so now that many college students are faced with canceled internships or stuck at home. This story is part of CNBC's 'College Voices 2020' series.
Read more »
The 13 Bestselling Pieces on Amazon Fashion This Summer, All Under $25Amazon sells hundreds of thousands of products, but it's important to check out the customer ratings and bestsellers. Luckily, we have intel on the
Read more »