This Privacy Policy describes the policies and procedures of BuzzFeed, Inc.
This Privacy Policy explains how we collect, use, and disclose personal data related to your use of our Services. We also may use these technologies to collect data about your online activities over time and across third-party websites or other online services .
The information we collect automatically may include personal data, or we may maintain it or associate it with personal data we collect in other ways or receive from third parties.We use your IP address to infer your approximate location. We may also collect the language option or country you choose. When we provide certain services, such as providing you with a version of our Services that is localized to your country, we link location data to other information we have collected about you to provide you with a localized experience.If you sign up for an Account, we will collect the data you give us as part of your Account sign-up, information you give us in connection with purchases or orders made by you, and your interests, preferences, feedback and survey responses. Your interests and preferences are inferred from data we collect regarding the content you have interacted with, how long you interacted with them, how often you interacted with them, and the nature of your interaction with the content. We do not disclose email addresses to other users except where it is necessary to comply with the law, to protect our rights, or to protect the rights of our users.When we conduct research or carry out surveys and you participate in our research or surveys, we may collect sensitive personal data about you, for example, information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation. We will get your explicit consent for our collection, use, or sharing of this data as required by law.6.1 We analyze and aggregate personal data we collect, such as the number and frequency of your visits to the Services, to produce anonymized metrics and statistical information that does not identify you as an individual. 6.2 We combine information about you with information about other users to create audience segments of aggregated data, for example, statistical, demographic and usage data. If we combine or connect aggregated data with your personal data, we treat the combined data as personal data and treat it in accordance with this Privacy Policy.You may give us your personal data directly, for example when you create an Account, fund us by donation, support us by paying for a subscription, buy products or services, subscribe to our newsletters, opt-in to marketing communications, publish posts or comments, enter a competition, participate in a promotion or survey, ask for user support, or contact us for any reason.may give us your personal data so that we can compare it to personal data we hold in order to determine if you are the same individual . We may collect data from unaffiliated third parties so we can better understand you and provide you with information and offers that may be of interest to you. For example, we may receive information about your interests or preferences as well as contact information, such as email address.We may receive your personal data from third parties when you buy things through our Services or when you buy things from a third party after clicking on an affiliate link in our content. This information may include your contact details and financial and transaction data from providers of technical, payment and delivery services.If you access our Services using your Facebook or Google credentials, we will automatically collect certain information, such as your Facebook or Google user ID. We will use any information collected from Facebook or Google, including the user ID Facebook or Google attribute to you, only in accordance with Facebook’s or Google’s policies and your preferences selected through Facebook or Google.We use the data we collect to provide, maintain, and improve our Services. We also use the data we collect to: Send you technical notices, updates, security alerts and support and administrative messages and to respond to your comments, questions and customer service requests; Communicate with you about products, services, offers, and events offered by BuzzFeed and others, and provide news and information we think will be of interest to you; Make inferences about your interests and preferences . Your interests and preferences are inferred from data we collect about the content you have interacted with, how long you interacted with them, how often you interacted with them, and the nature of your interaction with the content; Personalize and improve the Services and provide you with advertisements, content or features that match your profile, activities or interests;Creating and updating profiles and audience segments that can be used for analytics, interested-based advertising and marketing on the Services, and on websites, mobile apps and other platforms controller by our advertisers and other third party advertising partners We may use information about you, such as your email address, to identify you across the devices you use to access the Services, as well as offline. This helps us learn more about your interests and preferences, which we use for advertising on the Services and Third Party Sites.Monitor and analyze trends, usage and activities in connection with our Services and personalize and improve the Services; Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of BuzzFeed and others; andWhen you sign up for a promotion like a sweepstakes, or subscribe to or create an Account to use our Services, we use your personal data to help us decide which products, services and offers may be of interest to you. We will send marketing messages to you if you have asked us to send you information, bought goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion. If you opt out of receiving marketing messages, we may still send you non-promotional emails, such as those about your Account or our ongoing business relations. We will ask for your consent before we share your personal data with any third party for direct marketing purposes. You may unsubscribe from marketing messages through a link we include on messages we send you. You can also ask us to stop sending you marketing messages at any time by contacting us at: In general, your personal data will remain with BuzzFeed but we may share personal data about you as follows or as otherwise described in this Privacy Policy: Within BuzzFeed. We share your personal data within BuzzFeed’s legal entities where necessary to fulfill a contract or precontractual measures, or where we have a legitimate interest in doing so or a legal obligation to do so. BuzzFeed’s legal entities are listed in our With vendors, consultants, and other service providers who process your data on our behalf when they provide services to us, for example data analytics, research, marketing and financial services; With Advertising Partners to customize your experience and better tailor the services, products, marketing and advertising on our Services and on their Third Party Sites. Our Advertising Partners are companies that provide services that help us provide advertising to you. These companies may use their own tracking technologies to collect or request information about you. For more information, please see our In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company; We may be legally required to disclose or share your personal data without your consent in some circumstances, for example to comply with a court order or law enforcement. In such circumstances, we will only disclose your personal data if we have a good-faith belief that such sharing is required under applicable legal obligations.We may also share aggregated or de-identified information, which cannot reasonably be used to identify you . For example, we may share aggregated or de-identified information with our ad partners and service providers so that we, and they, can understand how people use our Services; this helps us grow our business and improve and develop our products and services. We may also share information about you along with a hashed version of your email address with our Advertising Partners so that they and we can facilitate customized ad campaigns and other offers on the Services and on other platforms. “Hashing” transforms your email into an unrecognizable series of numbers and letters . We have put into place intra-group controls to ensure that your rights continue to be protected. 10.2 Third parties with whom we share your data may be based outside the EEA and their processing of your personal data may involve a transfer of data outside the EEA. For more information, please refer to the privacy policy links for such third parties in our consent management platform. 10.3 Our agreements with those third parties include Commission-approved standard contractual clauses and otherwise make clear the standards we expect of them in order to safeguard your information and your legal rights.11.1 We keep your personal data for as long as we need it for the purposes for which it was collected. 11.2 When we decide how long we will keep your information we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, why we need it, and any relevant legal requirements . 11.3 We may anonymize your personal data for research or statistical purposes.12.1 Our sites and apps may include links to third-party sites, apps and social media platforms . Clicking on those links may allow third parties to collect or share data about you. We do not endorse or control Third-Party Sites, each of which are governed by its own terms of service and privacy policy. We encourage you to read their privacy policies and terms so that you understand how they process information about you. We are not responsible for any damages or other harms that may arise when you leave BuzzFeed and interact with Third-Party Sites. Please take all protections necessary to protect yourself when accessing Third-Party Sites, particularly when downloading content or making purchases. 12.2 The Services may offer social sharing features and other integrated tools, which let you share actions you take on our Services with your friends or the public on social media platforms. We also use the analytics tools provided by the social media platforms to help us to understand how people interact with our social media presence, to identify trends and to carry out joint promotional activities with those platforms. For example, sometimes we agree with a social media platform that we will jointly promote certain content. 12.3 We receive aggregated statistical information from social media platforms about the performance of our posts and promoted content, such as numbers of views and kinds of viewers. This data is aggregated and anonymized by the social media platform before it is given to us. 12.4 We also use the paid advertising and paid content tools provided by the social media platforms to help us carry out advertising campaigns for our advertisers and to promote our content on the social media platforms. For example, we use the “Promoted Pins” tool on Pinterest to promote editorial or paid content to visitors to Pinterest. Again, we only receive aggregated statistical information from the social media platforms. This is information about interactions with our ads and paid content, such as number of views, number of times shared and so on. 12.5 We process information provided to us by the social media platforms on the basis of our legitimate interest in interacting with our audience on social media and using social media to promote our content. Advertising Partners include ad networks such as third party ad servers, ad agencies, ad technology vendors and research firms. Affiliate links partners pay us when you buy things from them or another third party after clicking on an affiliate link in our content. Advertising Partners and affiliate links partners may view, edit or set their own cookies on your mobile device or web browser when you interact with our Services. They use cookies to track your use of our Services and your activities elsewhere online. We provide links to their privacy policies in our consent management platform, which you can access by clicking here.Cookies and similar technologies allow us to collect the following types of personal data: a unique ID assigned to your device; IP address; device and browser type; operating system; referring URLs; content viewed or other actions taken through our Services; time and date of those actions; country and language selected.Browsers and devices have tools that allow you to disable Cookies. If you disable Cookies you may not be able to access all the features of our services. We suggest that you keep our essential cookies active for a better user experience and to help us keep improving and developing our products and services. You can decide who you will allow to set third party cookies on your browser or device by going to ourIf you would like more information about this practice and to know your choices about having your information used in this manner by our partners, you may visit14.1 Information for UK/EU Users We will use your personal data only for the purposes for which we collect it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your personal data for another purpose, we will explain the legal basis we rely on. Data that indirectly identifies you such as your IP address, mobile device ID and location data. This data does not include anything that allows us to identify you by name or contact details.Recognize you and analyze how you, and other users, interact with ads on our Services and what type of ads you’re interested in. We do this by using cookies or similar technology as explained in our “Cookie Policy” section. Data that indirectly identifies you such as your IP address, mobile device ID and location data. This data does not include anything that allows us to identify you by name or contact details.Data that indirectly identifies you and data that directly identifies you .Analyze comments and feedback you have given us including comments, feedback and reviews you have posted on our Services in order to use the information to carry out journalistic activities, to improve our services and content offerings, and to enforce our Terms of Service. Data that directly identifies you and data that indirectly identifies you .Provide you with communications and services you’ve signed up, for such as our newsletters.Register you as a user of our Services and other products and services and administer your Account. Data that directly identifies you .Publish content on our Services including articles, feedback, reviews and user comments about our posts. Data that indirectly identifies you and data that directly identifies you .Fulfill orders for subscriptions, products or services placed through our Services.Verify or obtain payments due to us when you buy something from a third party after clicking on an “affiliate” link in our content, measure the performance of affiliate links, analyze and develop this part of our business. Data that indirectly identifies you or data that directly identifies you .Communicate our terms, notify you about changes to them and communicate with you about non-compliance. Data that indirectly identifies you or data that directly identifies you .Communicate our Privacy Policy and notify you of changes to them Data that indirectly identifies you or data that directly identifies you .Conduct surveys or undertake similar types of research so that we can improve and develop our business, our Services.Allow you to take part in a prize draw, sweepstake, or other competition or other promotional activity.Administration and protection of our business including troubleshooting, data analysis, testing, system maintenance, user support, reporting and hosting data, administration and IT services, network security, fraud prevention, customer services and business reorganization, including exchanging information with third parties for fraud protection and spam/malware prevention. Data that indirectly identifies you and data that directly identifies you .Send marketing communications to you if you subscribe to our newsletters or other products and services. We explain how we comply with the law and how you can manage your preferences in our “Marketing choices” section.Communicate with you about our services that you sign up to receive when you create an Account and transactions that you conduct using our services, including published content you visit, content you submit for publication on buzzfeed.com, and content posted by you on buzzfeed.com .Comply with applicable laws, regulations and legal and regulatory processes. Data that indirectly identifies you and/or data that directly identifies you .If you are an EU or UK resident, you have certain rights in respect of the information that we hold about you. Below is a short overview of those rights:With some exceptions designed to protect the rights of others, you have the right to a copy of the personal data that we hold about you. Where the data is data that you have given to us, you have the right to receive your copy of it in a common electronic format, and to provide copies of it to other people if you wish.You have the right to have the personal data we hold about you corrected if it is factually inaccurate. This right does not extend to matters of opinion, such as views expressed in editorial content.In some limited circumstances, you have the right to have personal data that we hold about you erased . This right is not generally available where we still have a valid legal reason to keep the data .You have the right to object to our processing of your personal data where we rely on “legitimate interests” as our legal basis for processing, but we may be able to continue processing if our interest outweighs your objection.If we are processing your personal data on the basis of your consent, you have the right to withdraw that consent at any time, in which case we will stop that processing unless we have another legal basis on which to continue.. In order to protect your privacy and that of others, we will ask you to prove your identity before we take any steps in response to a request you have made. If a third party is making a request on your behalf, we will ask them to prove that they have your permission to act for you. Please note that because these activities are based on Cookies, you will need to opt out again if you visit one of our Services from a different device or browser or if you clear your Cookies. Your selections are specific to the device, website, and browser you are using, and are deleted whenever you clear your browser’s cache. We do not knowingly sell or share the personal data of minors under 16 years of age without legally-required affirmative authorization.If you have a registered account with us, you can submit your access or deletion request by signing into your account. You can find instructions on how to proceed at our If you do not have a registered account, you may exercise your rights by completing the form on our Request Portal which can be accessedProvide sufficient information that allows us to reasonably verify you are the person about whom we collected personal data or an authorized representative. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with personal data if we cannot verify your identity or authority to make the request and confirm the personal data relates to you. Making a verifiable consumer request does not require you to create an Account with us. We will only use personal data provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. Only you or a person that you authorize to act on your behalf may make a verifiable consumer request related to your personal data. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or deletion twice within a 12-month period. Please note that certain data may be exempt from such access, data portability, correction, and deletion requests under US Privacy Law. For example, we need to retain certain data in order to provide the Services to you or to comply with our legal obligations. If we are unable to honor your request or you are not satisfied with the outcome of your request, you have the right, within a reasonable period of time, to appeal our decision. Please send your appeal by email toThis section provides you with our practices regarding the collection, use, and disclosure of your personal data in the 12 months prior to our last update to this Policy . It also explains your rights regarding your personal data that we collect pursuant to applicable U.S. state privacy laws.Internet activity information . To improve our Service, including to better understand our customer base, meet our diversity and inclusion goals; and to help our business partners do the same.To comply with applicable law, regulations, and legal and regulatory processes.If you opt-in to do so, we may use your name and email address for our marketing purposes and to help our business partners with their marketing.Social network partners and our business partners.Your contact details Our email service vendors, sweepstakes/promotions partners, social network partners, other vendors who assist in providing services on our behalf, and our business partners.Our affiliate partners, and other vendors who assist in providing services on our behalf.Internet service providers, data analytics vendors, operating systems, and platforms.From time to time, we may offer financial incentives in connection with the collection or use of personal information. The material terms of the financial incentive will generally be presented to you at the time you sign up. You may withdraw from any financial incentive at any time by emailing us atThe CCPA requires us to provide metrics on the number of requests we have received each year from California consumers and how they have been fulfilled. This information can be found in the chart below.Under California Civil Code sections 1798.83- 1798.84, California residents are entitled to ask for a notice identifying the categories of personal customer data which we share with our affiliates and/or third parties for their own direct marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: 229 West 43rd Street, New York, NY 10036, 10th Floor, Attn: Legal Department.
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