The tech optimism of the 2010s has made way for a world that feels far more dystopian
that rather than offering anything that meaningful about the people who view content on a platform, audience metrics are oriented toward a business interest. “It is part of the politics of these platforms to set up counts in such a way that users become more engaged with the site while trying to increase their numbers,” she wrote. “Higher numbers are widely taken to imply more legitimacy, popularity, visibility, and influence and thus more economic potential.
The insatiable drive for numbers might explain all the bots. Despite what appears to be significant business challenges, BuzzFeed’s move into AI-generated content briefly sent its stock price soaring. Even though Elon Musk tried to thwart his Twitter takeover by claiming the company underplayed its bot problem, his moves since becoming owner only make it. Charging for verification upends the past decade of online culture in the same way AI-generated music and articles written by bots do.
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