Analysts believe that as part of Bed Bath & Beyond's bankruptcy reorganization, the company will look to sell buybuy Baby.
June 5, 2023, 6:08 PM UTCAnalysts believe that as part of Bed Bath & Beyond's bankruptcy reorganization, the company will look to sell the U.S.'s largest specialty baby-product retailer, which Bed Bath & Beyond acquired in 2007.the online rival retailer, Babylist, as well as an unnamed retail group, have expressed interest in purchasing some or all of buybuy Baby's assets.
The investment firm representing the unnamed retailer, which CNBC said would seek to keep as many as 75% of buybuy Baby's stores open, confirmed in an email that it was representing the unnamed firm but declined to comment further. Despite its seemingly more stable footing, buybuy Baby's financial performance has been lackluster. It reported same-store sales in the low-single digits in the 2021 holiday quarter; in the most recent quarter before its parent company filed for bankruptcy, it said sales had fallen more than 20% — though this was slightly better performance than Bed Bath & Beyond's 34% decline.
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