Buybuy Baby is shuttering all of its stores roughly a year after new owners tried to revive the brand.
The company announced on its website that it is transitioning to an online-only model after recognizing the need for a "a strategic reset." "With this shift, we've come to the difficult decision of closing our physical stores by the end of this year," the company wrote. "We understand this may be disappointing news, and we want all our customers to know this wasn't a choice we took lightly.
until it filed for Chapter 11 bankruptcy in 2023 after years of sagging sales and failed turnaround plans. Subsequently, all Buybuy Baby stores were shuttered as part of its bankruptcy liquidation. Buybuy Baby's intellectual property assets were sold to Dream on Me Industries, which manufactures and sells baby products and furniture, to the tune of $15.5 million in July 2023. In short order, its new parent company announced a plan to relaunch its website and reopen 11 stores.
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