Businesses hop on April's total solar eclipse excitement with food and beer promotions

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Businesses hop on April's total solar eclipse excitement with food and beer promotions
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With the April 8 total solar eclipse right around the corner, U.S. businesses are ready for the celestial event. Hotels and resorts along the prime path are luring in visitors with special packages while big companies like Southwest and Delta are selling seats on eclipse-viewing flights.

A donut with toppings representing an eclipse is displayed at the Donut Dude shop on Friday, March 8, 2024, in Liberty Township, Ohio. Businesses are capitalizing on the April 8, 2024 solar eclipse expected to dim skies across a generous stretch of North America. A box of donuts arranged to represent phases of an eclipse is displayed at the Donut Dude shop on Friday, March 8, 2024 in Liberty Township, Ohio.

Small businesses within the eclipse’s 115-mile-wide path of totality appear to be leading the charge so far. Online shops and local vendors have put together a full array of creative, limited-edition merchandise: earrings, baby onesies, ornaments, games, banners and more.How do animals react during a total solar eclipse? Scientists plan to find out in April

In the coming weeks, “thousands and thousands” of cans are set to hit store shelves, McNulty said — adding they decided to go big because of how rare the event is. Cleveland won’t be in the path of totality again for a long time — not until 2444. The eclipse-themed beverages don’t stop at beer. Big Cuppa, a coffee shop in Morrilton, Arkansas, also has a full eclipse menu with a handful of specialty drinks. Its “Moon Pie Frappa” is a blended Moon Pie drink flavored with dark chocolate and toasted marshmallow.

The special goes on sale later this month and consists of seven filled-doughnuts with rolled buttercream, two galaxy-themed cake doughnuts and safety glasses so customers can watch the event while snacking away.Since the doughnut shop is closed on Mondays, Huey is looking forward to watching the spectacle as it passes over his town between Cincinnati and Dayton.

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