Businesses are ready for April's total solar eclipse with celestial-themed doughnuts and beer

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Businesses are ready for April's total solar eclipse with celestial-themed doughnuts and beer
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There are oodles of special eclipse safety glasses for sale, along with T-shirts emblazoned with clever slogans and other souvenirs — just like the last time the U.S. got a big piece of the total solar eclipse action in 2017.

Cleveland-based Market Garden Brewery has partnered with Midwest grocery chain Heinen's to sell cans of hazy IPA called"The Totality," shown in this photo, ahead of the total solar eclipse on April 8, 2024. are luring in visitors with special packages and Southwest and Delta are selling seats on eclipse-viewing flights. Cities, museums and parks are “This is a special event and ...

Last year, McNulty’s team brewed a hazy IPA called “The Totality” to help drum up interest in the eclipse. The on tap debut was a success, and the brewery was soon approached by local grocer Heinen’s to partner for a canned collaboration. The eclipse-themed beverages don’t stop at beer. Big Cuppa, a coffee shop in Morrilton, Arkansas, also has a full eclipse menu with a handful of specialty drinks. Its “Moon Pie Frappa” is a blended Moon Pie drink flavored with dark chocolate and toasted marshmallow.

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