While tourism numbers still have a way to go before fully recovering to pre-pandemic levels, businesses said the busy July 4th holiday was a good sign of progress.
SF Travel, which tracks travel to the Bay Area, reports tourism is up more than 20% year-over-year, but still down 40% from a record high of 26 million visitors in 2019.
KPIX 5 caught a ride on one of the large open-air tourist buses Tuesday, as business remained brisk after the holiday.As a sales boss for Big Bus SF, Ritthaler said the holiday brought bigger numbers than expected, and the businesses around the bus station are happy about it."Our best year we've ever had was 2019, and I would say we are at about 70% of that, 70-80%, so it's like Christmas, but in July," Ritthaler told KPIX 5.
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