A poll conducted by USA Weekend magazine in 1998 found that, at that time, 64% of Americans owned at least one Beanie Baby.
If you were a child – or even an adult — in the nineties, it’s probable you had a collection of Beanie Babies. In fact, it’s possible you still do. Perhaps you’re hoping one of them will turn out to be worth a fortune one day. Invented by toy impresario Ty Warner, an initial nine bean-filled plushies — including the first-ever Beanie Baby, Legs the Frog, as well as Chocolate the Moose and Brownie the Bear — were released at a New York toy fair in 1993, to limited success. Warner was undeterred.
“As someone who was interested in financial markets, I wanted to know how this had happened,” he explained. “I started looking into the creator of Beanies, Ty Warner. He had become a billionaire off of these things having done no rounds of investment, no advertising. All of his money was made selling Beanies at a $2.50 wholesale price. It’s a pretty rare thing in business.” Bissonnette found that the launch of eBay in 1995 had only added to the resale fever.
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