SPONSORED | The brand partnered with Grey Advertising Africa to firmly establish its iconic flame-grilled Whopper as a local favourite
The brand partnered with Grey Advertising Africa to firmly establish its iconic flame-grilled Whopper as a local favouriteAs everyone knows, South Africans are a bit obsessed
with braaiing. Achieving the perfect braai, with meat cooked to perfection and infused with smoky flavours, is a source of personal accomplishment. “We’ve all been to that braai where we're told the fire will be ready 'now-now', but now-now ends up feeling like never-never. All because the braai must be just right before the meat can be cooked. Heaven forbid it's a degree too hot or cold.
The camera shifts to a pristine dining room table with delicious side dishes on display and a stainless steel “braai bak” stacked with raw meat. It's clear the man is hosting a braai with his wife, but the guests are shifting around nervously in their chairs, clearly hungry and uncomfortable. The hostess is fiddling nervously with her hands and you can see she's probably run out of conversation or excuses for the delay of the braai by this stage. She finally asks her husband the question everyone has been wondering, “Now?”The ad the goes on to highlight that, like South Africans, Burger King is obsessed with flame-grilling. So much so that the brand has been perfecting its flame-grilled Whopper since 1954.
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