The chain took a not-so-subtle jab at its competitor by saying 'during #pride month (even on Sundays) your chicken sandwich craving can do good!'
, a Chick-fil-A spokesperson declined to comment on Burger King's tweet, but the subtweet seemed to leave an impression on many on Twitter.Some people were impressed to see a brand supporting LGBTQ causes through both words and actions.Still, a few social media users said they prefer Chick-fil-A's chicken.Others took a more balanced approach to the debate.
I’m not willing to be part of cancel culture, that said I wish chik fil a would change some of their views, I’ll still eat a chik fil a but I do appreciate what BK is doing and the message they are sending.A Burger King spokesperson told TODAY the company is excited to support a great cause this month.
"This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening," they said in an emailed statement.
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