Burger King claimed a 33% reduction in methane emissions from its new Whopper.
Burger King’s reduced methane meat—available in select locations—only reduces methane emissions by 3%, sayA classic Burger King Whopper.In a commercial released last week featuring Mason Ramsey , Burger King announced a “
made of beef from cows fed lemongrass, which the fast food chain said reduces methane emission from cow burps and farts by “approximately 33%.”say this is a misleading claim, as the cows are only fed lemongrass in the last few months of their lives when they’re fattening up at feedlots prior to slaughter, after they’ve already emitted a near-lifetime of methane at regular levels.
The actual reduction in methane emissions by lemongrass-fed cows over their lifetime is likely closer to 3%,“We did our study on the last three-to-four months of the life of the animals because that was the simplest way to validate the approach as proof of principle,” Burger King’s Chief Marketing Officer Fernando Machado told, admitting more research is needed: “We always knew we had to expand the research to include different cattle, different feeds, longer term feed , among other variables...
The study that Burger King references is unpublished and funded by the company; Machado suggests that readers
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