Burger King is selling a shocking amount of food for just $2 with its Snack Box deal
Burger King did not immediately respond to Business Insider's request for comment. But, when looking at the Snack Box in the context of the current state of fast food, the deal begins to make a lot of sense.
The Snack Box deal is part of a wider trend in fast food to offer free or extremely discounted food to convince customers to download chains' apps. During the pandemic, digital sales have become even more important for fast-food chains. As many dining rooms remain closed, sales placed on chains' apps offer a new channel to rebuild business — and gather more data from customers.
sales at sit-down restaurants typically slump. However, fast-food chains rely on discounts to continue attracting customers. Companies including McDonald's and Burger King's parent company Restaurant Brands International have already hinted that the rest of 2020 will bring more deals to the menu. "Moving into the back half of the year, we'll continue to sharpen our approach to the value for money equation, especially given the uncertainty the consumer is facing," Restaurant Brands International CEO José CilThe biggest stories in fast food, shopping, and more. Sign up for Insider Retail.
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