Burger King cuts artificial ingredients from the Whopper, as fast-food rivals fight over 'clean food'
Burger King announced on Thursday that the Whopper is now free of colors, flavors and preservatives from artificial sources. The campaign is the latest instance of chains proving their "natural" food credentials. The fast-food chain announced on Thursday that the signature burger now features "no colors, no flavors and no preservatives" from artificial sources at locations across the US.
Burger King is highlighting the change by putting all the ingredients on the Whopper's packaging for a limited time. The announcement is the latest in Burger King's attempts to upstage the fast-food competition on natural ingredients. In February, the chain launched a campaign that
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