Burberry shares jump 14% after better-than-expected quarterly sales

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Burberry shares jump 14% after better-than-expected quarterly sales
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Burberry on Friday reported a shallower-than-expected dip in sales in the fiscal third quarter, in the first glimpse of fresh efforts to revamp the beleaguered British fashion house.

Burberry on Friday reported a shallower-than-expected dip in quarterly sales, in the first glimpse of fresh efforts to revamp the beleaguered British fashion house.

Shoppers walk into a Burberry store at Fashion Valley, an upscale shopping mall on December 13, 2024 in San Diego, California.jumped 14% on Friday after the company reported a shallower-than-expected dip in sales in the fiscal third quarter, providing a first glimpse of CEO Joshua Schulman's efforts to revamp the beleaguered British fashion house.

Schulman said he was "encouraged" by the response from customers to Burberry's latest campaigns, but noted that the brand's transformation was still in its early stages and that "there remains much to do."

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