.Burberry is ramping up its presence in the key U.S. market and aiming to appeal to locals and tourists alike.
The store, which spans 2,023 square feet, carries handbags and small leather goods, including the bestselling Lola and TB Monogram bags. The Lola features quilting inspired by the signaturecheck, and color combinations ranging from classic black and beige to orange and peach pink.
There is also a selection of the spring 2022 pre-collection, including sketch-print T-shirts and hoodies, monogram map-print shorts and anoraks, dark brown chevron check oversize cardigans and miniskirts. The store concept sees the house codes, such as the Burberry check, reinterpreted. There are mirrored ceilings with intersecting metallic grids and tiled checkerboard floors meant to create a sense of openness.
The facade features a blend of stone and champagne metal arranged in the signature house pattern and finished with black edging. Inside, the walls have been decorated in a trench-colored mosaic tile and reflective white lacquer, or covered in beige mohair., part of a new development by The Knightsbridge Estate. As reported, Burberry nabbed the key corner site overlooking Brompton Road and Sloane Street and was the first tenant to occupy one of seven planned flagships.
At the time, Perrin-Faivre said that Burberry has “continued to unlock new possibilities” in the U.S. market. This year alone it has staged a takeover of its Rodeo Drive store themed around the spring 2022 collection; brokered a partnership with downtown New York City restaurant Lucien, and undertaken the collaboration with
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