Bunnings has overtaken Woolworths to become Australia's most trusted brand, according to a new study. Woolworths had held the top spot since May 2020 but dropped to second place due to accusations of price-gouging. The research found that overall distrust in companies has increased in the past year, but Bunnings has managed to maintain a high level of trust.
Bunnings has toppled supermarket giant Woolworths to claim the title of Australia 's most trusted brand , according to new research. Woolworths had held the top spot on Roy Morgan's trusted brand list since May 2020 when it overtook Bunnings , but dropped to second place in December 2023 amid accusations that both major supermarkets were engaging in price-gouging practices.
The research found Australians' overall distrust in companies grew in the past year for several reasons, including "corporate greed, poor customer service, unaffordable prices, dishonesty, unethical practices, and poor privacy practices". But Bunnings managed to buck that trend. "Bunnings is a brand with a vast reservoir of goodwill and reputational strength fed by dramatically more trust than distrust ... its trust has been climbing steadily over the past year while its minimal distrust remains fairly stable," Roy Morgan chief executive Michele Levine sai
Bunnings Woolworths Trusted Brand Australia Research Price-Gouging Distrust Corporate Greed Customer Service Unaffordable Prices Dishonesty Unethical Practices Privacy Practices
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