By creating a wine club for residents of the Pilsen neighborhood, Rodriguez and Sanchez knew they could make a bigger impact in the beverage space and positively contribute to the community. And so Bummer Wines was born. | ✍️ bychasitycooper
For David Rodriguez and Victor Sanchez, exploring natural wine is a shared passion that they just so happened to turn into a side business. While working at a not-so-great job years ago, Sanchez and Rodriguez found that they had many things in common, and a friendship blossomed. Soon after, Sanchez introduced Rodriguez to natural wines, and in 2019, the duo came up with the idea of opening a brick-and-mortar to sell the wines that they had become so enthusiastic about.
“We realized that accessibility to natural wine was not available in communities like Pilsen, and getting it delivered was such a hassle,” Sanchez recalls. “And I guess that was like our catalyst for starting [the wine club].” “Ultimately, we really think of the club as wine you would recommend to your friends and family,” says Sanchez.
With the wine club, Rodriguez and Sanchez want to achieve three things: accessibility, learning, and discovery. Wine has long been gatekept and perceived as a beverage for certain types of people, but companies like Bummer Wines are dismantling that notion one bottle at a time. By removing the barrier of intimidation, they hope for members to grow more comfortable with wine and foster a positive attitude toward it.
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