Bulgari's new Tubogas collection celebrates multiple Maison signature codes in its latest collection.
Tubogas jewelry collection harkens back to the Italian jeweler’s affinity in the 1950s for yellow gold. At a time when Art Deco and platinum were the dominant force,The new collection pays homage to the brand’s complex technique used since the 1940s and modernizes the maison’s timeless styles. Tubogas, which translates to “gas pipe,” is a flexible band created without welding by wrapping strips of gold around a core and interlocking its edges for a tubular look.
Over the years, we have continued to refine and innovate this valuable expertise, preserving its artisanal essence. We explored the signature by combining it with historical icons such as Serpenti and Monete. With the new Bulgari Tubogas launch, we wanted to give a timeless and innovative touch to the collection — approaching it as a permanent line gradually covering all jewelry segments.
The new campaign features the movements of young dancers, whose sinuous shapes evoke the icon’s innate flexibility. The interplay between the dancers and the jewelry — along with the modern aesthetic of the visuals and the timeless atmosphere — perfectly captures the essence of the new Bulgari Tubogas collection.
The collection has been unveiled in the frame of the Bulgari Studio project, the multidisciplinary platform where contemporary creators are invited to reinvent the narrative of some of the maison’s icons: B.zero1, Bulgari Bulgari and Bulgari Tubogas. Fairchild Studio: Who is the modern-day Bulgari woman and how is the brand evolving its offerings for this contemporary consumer?The history of Bulgari has repeatedly been intertwined with extraordinary women, celebrating their uniqueness, talents and stories. This has given substance to a new model of beauty, promoting the precious and multifaceted nature of women’s personalities, attitudes and ambitions.
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