Bulgari CEO Jean-Christophe Babin spoke shared details on the record breaking watch at the WWD Apparel & Retail CEO summit in New York.
won the WWD Honor for Watch Brand of the Year for its Finissimo Ultra COSC, a record-breaking timepiece that is the thinnest mechanical watch in the world, and quite a way for the Roman brand to mark its 140th anniversary this year.
He continued, “But to do a slim watch, you have to reinvent the watch. You cannot just squeeze a big watch into a small watch, hoping that the components will make it. You have to reinvent it.”and Wonders fair in Geneva in April, the watch’s groundbreaking thinness was a hot topic at the fair, setting a new record and solidifying the brand its ninth award in 10 years. In fact, the watch broke the brand’s previous record in the Octo Finissimo Ultra range achieved in 2022 with a 1.
Beyond its smaller-than-a-Swiss-coin thinness, “we make it beautiful,” he told the crowd. “Now with collectors, with retailers, Bulgari is seen not only as a high jeweler but also as a very innovative watchmaker.” He contrasted his time at Tag Heuer saying that the artisans at Bulgari “are not skewed by centuries of watchmaking. We are influenced by centuries of Roman art and culture. It has managed to shape the West. So,was very inclusive, grabbing from the Greeks, the Egyptians, the Persians. So yes, it has maybe an even stronger culture, an architectural and artistic culture, which has spread all across and so with watches, we did more of the same.
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