Bulgari unveils a fragrance pop-up at the South Coast Plaza Shopping Center in Costa Mesa, Calif., open until May 22.
On the heels of revealing its renovated 5,300-square-foot boutique at South Coast Plaza, Bulgari has unveiled a pop-up for aThe scent, “Allegra Chill & Sole,” is part of its Allegra collection and was created by master perfumer Jacques Cavallier. It’s an eau de parfum inspired by the landscapes and surroundings of the Mediterranean Sea.
“California is one of Bulgari’s largest markets and South Coast Plaza is home to our newly reopened boutique,” Herve Perrot, Bulgari’s president of North America, said in a statement. “Our first-ever U.S. pop-up featuring the Bulgari Allegra fragrance collection offers guests the chance to experience Bulgari Allegra Generative AI mixology — a pioneering personalization concept that provides an immersive and interactive world that triggers the senses.
The Bulgari pop-up is open Monday through Saturday from 10 a.m. to 8 p.m.; on Sunday it’s open from 11 a.m. to 7 p.m.. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google WWD and Women's Wear Daily are part of Penske Media Corporation. © 2024 Fairchild Publishing, LLC. All Rights Reserved.
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