Clapper was listed as No. 19 of the top social networks earlier this month on Apple's App Store with more than 35,000 people joining Clapper on average every...
But Clapper isn’t focused on becoming the new TikTok, said Chen, a Chinese immigrant who moved to the U.S. to study finance at University of California Irvine before founding the app company in July 2020.
On Apple’s App Store, Clapper was listed as No. 19 of the top social networks earlier this month and No. 9 on the Google Play Store. It’s recognized as one of the fastest-growing platforms with more than 35,000 people joining Clapper on average each day, Chen, 31, said.A major difference between the two apps is their reach. TikTok surpassed more than 1 billion monthly active users in 2021 and this year has more than 150 million users in the United States.
He’s not worried about trying to capture as many new users as possible if it runs counter to the app’s mission of building vertical communities and showcasing realistic lives.Caitlin Chin, a fellow at the Center for Strategic and International Studies researching technology regulation, said that, a potential ban might not send users to alternatives like Clapper, but back to established mainstream social media like Snapchat or Instagram.
Clapper CEO Edison Chen pictured at the Clapper offices on Friday, April 7, 2023 in Carrollton, Texas. Users can boost their relationships by engaging with other videos, starting a community group chat or by being financially supportive of other creators by paying a monthly subscription or by leaving a tip. Typical subscriptions charge from $10 to $100.
Despite the company’s product being geared toward an older audience, many staff members are on the cusp of Gen Z and Millennial. “I am not hiring the cool kids,” Chen said. He’s focused on building a team that understands users and can prioritize their needs and wants from Clapper. On TikTok, influencers with large followings can earn considerable checks for sharing advertisements with their viewers. Those types of lucrative partnerships aren’t typical on Clapper. Motiie chalks it up to the nature of creators that have made Clapper their primary social account — they’re older and haven’t diversified their following across platforms.
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