Sisters’ Lisa Lundy and Tara Elmore built Complex Creatures to be a holistic breast health brand.
“We really see a massive opportunity and want to be the leaders in building this category,” Lundy said. “There’s really no one thinking about the breast holistically from puberty to pregnancy to menopause.”
“What’s become overwhelmingly clear is that it’s such a scary process, and there are not great resources,” said Elmore, who often personally answers the brand’s direct messages in an effort to help breast cancer patients globally. “To be a place and a resource feels like such a gift and an honor. It feels like service for me. It feels like a way that, when it’s not triggering, that I can really show up, even when it is triggering.
“Tara’s vision is for this new Complex Creatures service to provide the resources, community and accountability to build the bridge back to sustained health and thriving,” Lundy said.
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