A Bugatti Chiron owner, after spilling Red Bull, requested a cupholder from the company. Bugatti responded with a custom-made solution that fits perfectly in the door pocket.
A Chiron owner asked for a cupholder after she spilled some Red Bull in her hypercar. Bugatti promptly came up with a solution that slides neatly into the driver's side door pocket. The custom-made cupholder can hold a large water bottle and a can of Red Bull. The Bugatti Chiron Super Sport is one of the most remarkable performance cars ever designed and is the only production car to top the fabled 300 mph (483 km/h) mark.
It also has a seven-figure price tag so high it makes billionaires sweat. It’s a pinnacle of automotive engineering, a masterpiece of speed, luxury, and excess. You get the idea. But there’s just one tiny problem with this French rocket ship: it can’t hold your Big Gulp. Well, Bugatti finally decided to tackle this first-world crisis. Last week, the owner of a flamboyant white Chiron Super Sport with bright pink accents posted a video on social media asking Bugatti director of design Frank Heyl to create a cupholder for her French hypercar as a Christmas wish. The call-out came after she spilled an entire can of Red Bull in the driver’s side door pocket. Read: This Billionaire Owns Every World Record Edition Bugatti Ever Made A few days later, Frank Heyl responded with an Instagram video that could be subtitled, Fine, Here’s Your Silly Cupholder. But as it turns out, retrofitting a Chiron for drink storage isn’t as simple as sticking a $5 plastic insert into the transmission tunnel. Redesigning that area to accommodate a drink simply wouldn’t be practical. Bugatti’s solution? A dual cupholder that neatly clips into the door pocket. It includes one holder ideally suited to large water bottles, while the second slot is the same size as a can of Red Bull. Hoyl says that if the owner of the white and pink Chiron, Shannon Ralston, is happy with the design, Bugatti can mock up a 3D-printed prototype for her and send it out at the start of January
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