Bud Light is in a fight for survival. Now the beer company might finally be listening to its customers.
Bud Light is in a fight for survival. The once-No. 1 beer is now an afterthought after its disastrous PR moves and conservative backlash. Turns out, people don’t want the aftertaste of leftist propaganda with their brew. And now the beer company might finally be listening. Back in April, Bud Light teamed up with transgender influencer Dylan Mulvaney to promote the beer. The company sent some special cans with Mulvaney’s face on them celebrating '365 Days of Girlhood.
Then there’s the savvy UFC deal. UFC CEO Dana White said in a press release. 'There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for.' What White means is that they gave the UFC tons of money. That’s the shared value. Nothing else. I’m pro-capitalism, so I don’t blame him one bit. He’s making a decision for the fiscal health of the whole UFC.
So now Bud Light runs the risk of having both woke drinkers and super woke media angry. And that problem won’t go away easily. 'Supporting and hiring trans people should not be political, and the people making it out to be — they’re bigots. And we should not let them win,' Mulvaney said. It’s impossible to placate conservatives and Mulvaney who thinks doing so is bigoted. Not with the same brand.
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