Bud Light is planning a major marketing blitz after its sales got slammed by an ill-fated partnership with transgender influencer Dylan Mulvaney — and the company is promising beer distributo…
On Tuesday, Anheuser-Busch gave the wholesalers a letter filled with talking points that were meant to be shared with their retail customers to dispel the “confusion” and “misinformation” that surrounds the Mulvaney controversy, according to Beer Business Daily.
“This can was not made for production or sale to the general public” nor was it “a formal campaign or advertisement.”“Bud Light’s official campaign is ‘Easy to Drink, Easy to Enjoy,'” the letter said.“Our new Vice President of Bud Light [Todd Allen] and all of us at Anheuser-Busch are committed to reminding all of our consumers why they love Bud Light and why they’ve made it the #1 beer in America,” the letter added.
Last year, the company spent just $10 million marketing Bud Light from January through July, compared with $183 million in 2018.
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