CHUMLEY Bud Light -- sorry: 'Queer beer' tag here to stay - - washtimesoped Nothing will slow the fall of Bud Light at this point. Bud Light, the “queer beer,” is a tag that’s pure marketing genius — it’s short, it’s snappy, it’s rhythmic and it rhymes.…
above a “Beer For Queers” tagline and the accompanying Twitter poster’s remark, “Yep that’s exactly what it is.”photo of a dozen or so upside-down Bud Light cans in a kitchen sink along with the poster’s comment: “The day ‘Bud Light’ went away! They went from the ‘King of Beers’ to the ‘King of Queers.’ … Here is where my ‘Bud Light’ went.”
There’s the video of the voice-over male — a voice made famous with these similar “We salute you” ad campaigns — that says, “Today, we salute you, Mr. Budweiser head-of-marketing guy. Only you could take a beer and make it queer. Twenty years of amazing ad campaigns — and this is where we end up. [Cue background singers: ‘Not gonna buy it.’] What the [fff-sound] were you thinking.”lines like this: “Bud Light, the liberal beer, so drink it if you’re ‘sis’ or if you’re queer, baby.
There’s the video with the warning tag that “this is what happens when you drink Queer Beer Bud Light” — after which a man with facial hair a Bud Light, pulls the can away and wonders aloud, “What’s everybody b—ing about” — but then he lowers the can only to discover he’s been changed into a woman.Anheuser-Busch has beenout marketing campaigns, post-Mulvaney-the-man-who-pretends-to-be-a-woman debacle, that include spirited waves of the American flag and the company’s signature Clydesdale horses, prancing up a patriotic storm. But the efforts have fallen flat.
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