Bud Light’s attempt to lure back beer drinkers with a pair of seemingly innocuous tweets over the holiday weekend was met with backlash stemming from the Dylan Mulvaney campaign.
in the weeks since Mulvaney touted Bud Light to her millions of followers on Instagram and TikTok.
Sales of Bud Light, the nation’s top-selling beer, plunged 27.9% in the week that ended on June 24 — a slight improvement from the 28.5% drop the previous week, according to data from NielsenIQ and Bump Williams Consulting. The continued decline has threatened Bud Light’s two-decade status as the nation’s top-selling beer and has spilled over into hurting Anheuser-Busch’s other brands.
Bud Light continues to see its sales lag amid boycott calls over its ties to transgender social media influencer Dylan Mulvaney.Sales of Michelob Ultra declined by 4.4% compared to a 4% decline the previous week, while Budweiser was down 12.1% compared to 12.3% the previous week, according to the consultancy.and a new advertising campaign.
Meanwhile, the second-largest beer brand, Modelo Especial, whose international distribution is controlled by AB InBev but whose US operations are owned by Constellation Brands, continues to grab market share from Bud Light.AP
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