Bud Light sink another 26% amid Dylan Mulvaney fiasco
Bud Light sales continued to tank in the wake of the Dylan Mulvaney fiasco — while the tarnished brand’s rivals keep swiping away market share, according to the latest data.
The Anheuser-Busch brand’s sales plunged by 25.9% during the week ended July 29 — extending the downward spiral since Bud Light’s ill-fated tie-up with the trans influencer on April 1, according to data from NielsenIQ and Bump Williams Consulting. Bud Light has been dethroned as the nation’s top-selling beer for the past three months after Mulvaney’s shout-out led to a nationwide boycott.
Modelo Especial is expected to vault into the No. 1 spot for the entire year by the end of the month, Dave Williams told The Post,Bud Light controls an 8.4% market share compared with Modelo’s 8.2% share, according to the NielsonIQ data. The Constellation-owned brand, which posted a 14.8% increase in sales last week, isn’t the only beneficiary of Bud Light’s demise. Rivals Coors Light , Miller Lite and Yuengling Lager enjoyed double-digit spikes, the most recent data show.Anheueser-Busch reported that revenue has taken a nearly $400 million hit since the backlash began in its latest quarterly earning released last week.Dylan Mulvaney began promoting Bud Light on social media on April 1.
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