Conservative social media users are boycotting Bud Light after hiring transgender rights...
Sales dropped by 23.6 percent, totaling a $22,539,581 loss. Other beer brands owned by the company also saw a decrease in sales, but not nearly as high as Bud Light. Budweiser dropped 9.7 percent, losing $3,510,184; Michelob Ultra dropped 2.
9 percent, losing $1,882,486; and Natural Light dropped 2.5 percent, losing $473,845.But of all the beer markets across the country, Houston is one of three that have maintained positive numbers and minimal loss. “There are only three markets that are showing positive trends of Bud Light across the entire U.S.: Des Moines, Iowa; Las Vegas, Nevada; and Houston,” said Bump Williams, 68, owner of Connecticut-based Bump Williams Consulting, who work with the beverage alcohol industry. “There’s only three markets across the country that show positive change and Houston has one of the strongest trends for Bud Light.” Williams said in Houston, two distributors have been the strongest factors for this: Silver Eagle Distributors and Del Papa Distributing Companies. According to the data collected, by May 6 sales of Bud Light in Houston had only seen a change of 4.4 percent in sales with a loss of just $580,316 and a profit of $13,657,939. Bud Light sales in Texas convenience stores have seen no change in the past year, with a loss of $288,923, similar to the year prior. Sales in all Texas outlets combined except liquor and convenience stores only changed by 0.5 percent compared to last year, with a loss of $417,108 and a profit of $90,297,522. Bud Light sales in grocery stores such as H-E-B and Kroger only changed 0.6 percent, with a loss of $41,692 and a profit of $162,932,409. “During the pandemic, it was the beer distributor network that made sure the shelves were loaded with beer so people can go home and enjoy a beverage of choice,” Williams said. “Let’s not walk away from a company that people admired and respected and enjoyed their beverages because of one promotional activity that they did for Dylan Mulvaney. Don’t do it, be forgiving.”Kali Whitmore, 26, bartender and assistant manager at West Alabama Ice House said sales in recent months have not changed despite the ongoing boycott. “We order the same amount every week. People that drank Bud Light before are still drinking it now,” Whitmore said. “We haven’t really seen a decrease.”She said they do not expect things to change anytime soon and she has not seen patrons turn away from the beverage. “I think it’s a very small amount of people who actually care enough to make that change,” she said. “And those people I guess are not our customers here.”, calling for an investigation of Bud Light and accusing them of marketing to underage consumers through the advertisement. Republican officials have been speaking out against Bud Light online, including Congressman Dan Crenshaw, R-Texas, who
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