Anheuser-Busch InBev, the parent company of beer brand Bud Light, announced Thursday that it would lay off several hundred workers as it attempts to recover from backlash to a sales campaign that included a transgender activist.
The company will shed roughly 350 employees, a spokesperson told The Washington Post, less than 2 percent of its 18,000-person U.S. workforce. The cuts will come from corporate functions and will not affect brewing, warehousing or sales staff.
Bud Light had long reigned as the country’s most popular beer with its iconic blue cans and buzzy ad campaigns. But it was dethroned by Mexican import Modelo inSales of Bud Light had sagged since March, when promotions featuring transgender TikTok producer and activist Dylan Mulvaney upset some conservatives and led to a boycott. Anheuser-Busch InBev distanced itself from the ads amid the uproar, leading some liberals to eschew the brew, too.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Anheuser Busch InBev to cut jobs after Bud Light boycottAnheuser-Busch InBev is planning to cut jobs in the U.S. after a sharp deterioration in sales following a boycott that's still impacting Bud Light.
Read more »
Bud Light maker Anheuser-Busch to lay off hundreds of employees, company saysAnheuser-Busch, the parent company of Bud Light, will be laying off about 350 employees after losing its title as the top-selling beer in America.
Read more »
Anheuser-Busch expected to let hundreds go due to Bud Light boycottAnheuser-Busch is expected to lay off hundreds of employees as the company continues to battle backlash from its controversial partnership with transgender influencer Dylan Mulvaney.
Read more »
Anheuser-Busch lays off marketing employees after Bud Light fiascoA spokesperson for Anheuser-Busch said that the layoffs will not include frontline workers but will 'simplify and reduce layers within its organization.'
Read more »
Anheuser-Busch lays off employees after Bud Light loses salesAnheuser-Busch will reportedly let go of some corporate employees after its Bud Light brand lost its status as the No. 1 beer in America.
Read more »
Anheuser-Busch to lay off hundreds of workers after Bud Light boycott hammers salesModelo overtook Bud Light last month as the top-selling beer in the U.S.
Read more »