Anheuser-Busch InBev reported a 17.1% decline in sales in North America during the third quarter, as its Bud Light brand continues to struggle following a controversial marketing move.
Anheuser-Busch InBev on Tuesday reported a staggering 13.5% decline in U.S. revenue in the third quarter, as the company's Bud Light brand continues to suffer in the country following a controversial partnership with transgender activist Dylan Mulvaney in the spring. Sales of Bud Light began to tumble in the U.S. in April, not long after the brand created and sent custom beer cans to Mulvaney to mark "365 days of girlhood.
BUD LIGHT ANNOUNCES $3M SCHOLARSHIP PLEDGE TO AMERICA'S FALLEN OR DISABLED FIRST RESPONDERS: ‘POWERFUL IMPACT’ UFC CEO Dana White announced last week the mixed martial arts organization inked a six-year deal with Anheuser-Busch that will involve the Bud Light brand having a heavy presence in UFC's content in its broadcasts and online beginning in 2024.
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